# Agency Report Finisher — FICTIONAL QA SAMPLE

This sample uses invented Northstar Dental data solely to show the shape of the automatically delivered Markdown artifact. It is not real client data, performance evidence, or legal, tax, financial, advertising, or performance advice.

## Northstar Dental — July 2026 vs June 2026 pre-send QA pack

- Send-readiness score: 56/100
- Blocking findings: 2
- Review findings: 0
- Decision goal: Decide whether to change paid-search budget
- Channels in scope: Paid search

## Issue register

1. **BLOCK: Unsupported cause** — The draft says qualified leads rose because paid search improved. Metric movement alone does not prove why it happened.
2. **BLOCK: Conversion rate evaluation conflicts** — The positive wording conflicts with the supplied 4.0% → 3.5% movement.

## Original draft supplied by buyer

For July 2026 vs June 2026, qualified leads rose from 120 to 138 because paid search improved. Conversion improved from 4.0% to 3.5%. CPL rose from 42 to 47. Retained customers rose from 62 to 65. Source: authorized dashboard export.

## Evidence-conscious replacement draft

For July 2026 vs June 2026, review the supplied results against this decision goal: decide whether to change paid-search budget.

- Qualified leads: 120 → 138 (+15.0% relative change).
- Conversion rate: 4.0% → 3.5% (-12.5% relative change; -0.5 percentage points).
- Cost per qualified lead: 42 → 47 (+11.9% relative change).
- Retained customers: 62 → 65 (+4.8% relative change).

These are observations from buyer-supplied values. They do not establish causation. Confirm units, date ranges, attribution settings, and authorized sources before sharing or making a budget recommendation.

## Source register

- Authorized dashboard export dated 2026-08-01. Fictional QA fixture.

## Client-send approval checklist

- [ ] Every number has an authorized source reference.
- [ ] Currency, percentages, dates, and comparison periods are explicit.
- [ ] No correlation is presented as causation.
- [ ] No guarantee or invented performance claim remains.
- [ ] Sensitive exports remain in the agency's approved storage.
- [ ] The next decision, owner, and due date are explicit.

Generated automatically after verified Test payment during product QA. A production buyer receives a product-scoped, persisted artifact from their own bounded inputs and can reopen the exact success link to re-download it without paying again.